Experts & Opinions

May 22, 2024
Now more than ever, new technological advancements have the potential to positively impact the events industry. Many high-profile events already offer live translation services during streamed events, QR codes for a streamlined check-in experience and apps for everything from schedule navigation to live audience participation. Augmented reality (AR) is set to be the next great change agent of the event industry. What is AR? AR is an immersive technology that overlays digital content over the real world, often through wearable technology such as AR glasses. AR can also be accessed through… more
May 07, 2024
In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, thereby transforming event experiences and marketing strategies. Let’s dive into how you can leverage QR codes to elevate your event, making it not just memorable but also a treasure trove of data and insights. Beyond the Blip: Understanding the QR Code Advantage QR codes are more than just digital barcodes; they are powerful tools that can significantly enhance event marketing efforts. Their… more
Apr 30, 2024
While post-COVID international travel to the U.S. reopened in late 2021, trade show, conference and corporate meeting organizers across the country have not been able to bring all their international exhibitors and attendees to their events in the U.S. Why? Persistent visa processing delays in many key markets around the world. Here’s an example: If a would-be exhibitor or attendee from Mexico City applied for a visitor visa for the first time at the local U.S. embassy today, they would have to wait 878 days for an interview with a consular officer. That’s not 878 days to get a visa, just… more
Apr 23, 2024
When planning for your next in-person trade show, why not consider trying something new to enhance attendee engagement? Specifically, instead of making your exhibit just a learning tool, add a touch of excitement by including something unexpected and fun. You might be surprised at how much interest you can generate by combining education and entertainment to create a truly “edutaining” experience. Edutainment is more than just another method to grab attention; it’s an opportunity for your company to distinguish itself. Let’s face it: Setting your exhibit and brand apart can be challenging,… more
Apr 16, 2024
LED lighting technology has come a long way since its inception in the 1960s.  Today, it is revolutionizing the live events industry, offering a range of solutions that were unimaginable just a few years ago. LED technology is not only energy-efficient but also versatile and creative, allowing event planners, exhibitors, associations and trade show organizers to transform event spaces in new and exciting ways. In this blog, we take a look at some of the trends in LED solutions and why they are an important part of any event planner’s toolkit. From outdoor festivals to corporate events, LED… more
Apr 09, 2024
As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.  Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement. While attendees can try their best to be cognizant of these and refrain from wasting what they don’t… more
Apr 02, 2024
As humans, we rely heavily on visual cues to interpret and understand our surroundings. In fact, studies have shown that our brain can process images up to 60,000 times faster than text alone, which is why incorporating visual technology into your events can have a tremendous impact on your audience. In this blog, we’ll look into the psychology behind visual technology and how they can create lasting emotional impact at your next event.  Visuals that captivate event audiences  Visual content can have a profound impact on our emotions and attitudes. When we see an image that is positive or… more
Mar 26, 2024
Last June, nearly 100 business events industry leaders and advocates went to Capitol Hill to ask their members of Congress to do three important things: ·      Encourage the Federal Trade Commission (FTC) to finish its proposed anti-scammer rule ·      Advance legislation to help our industry train the next generation workforce ·      Introduce legislation to help bring down visa wait times. So, what has happened since then? In February, the FTC finalized its Government and Business Impersonation Rule, which takes effect on April 1 and will go after scammers who impersonate businesses in… more
Mar 22, 2024
Think of a trade show as a miniature city and each booth as a business meeting location. Like a city, it can be a confusing place for a visitor, who may end up aimlessly wandering the aisles leading past blocks of booths and tables while trying to find their destination. So many exhibits look the same, or their displays overload the viewer with such clutter that nothing can stand out.  The right signage smooths the flow of traffic to the booths and helps attendees engage more fully with the entire show. Here is a helpful guide for trade show organizers on how to maximize signage and some… more
Mar 18, 2024
Do you have a post-event strategy? While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event. Here are my top five ideas to include in your post-event plan: 1. Build deeper connections and reward loyalty Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.   2. Gather valuable… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.