Orbus Visual Communications Grows With Acquisition

May 24, 2024

Orbus Visual Communications — a North American company that specializes in the manufacture of visual communications solutions for exhibits/live events, retail and interiors market segments — has acquired CRĒO Industrial Arts, a Seattle-based custom fabricator that has been producing architectural elements for more than 40 years. 

The CRĒO leadership team will stay in place, and the combined companies have nearly 100 employees, according to Orbus Enterprise Vice President of Marketing Natalie Whited.

Backstory: CRĒO works with architects, designers and landscape architects to provide custom fabrications and graphics for museums, public art and other permanent installations. CRĒO’s work can be seen at the Bob Dylan Center, Expedia, Gen Digital and Tower 333.


Context: Brands within Orbus Visual Communications include Orbus, Nimlok, Fabric Images, SEG Systems, SEG Services and CRĒO Industrial Arts. The company has operations in Chicago; Las Vegas; Toronto; Charlotte, NC; Portland, OR; and Seattle.

Why it matters to exhibitors: “CRĒO and Orbus collectively have a passion for visual storytelling and a collaborative spirit that produces remarkable results,” said CRĒO Director of Exhibits Mark Matthews. “Our partnership enhances our ability to build unique permanent exhibits and environments for the public that are inspiring and educational.” 

Orbus CEO Gary Keefer

What they’re saying: “We are excited to collaborate with CRĒO’s remarkable team,” said Orbus CEO Gary Keefer. “Their outstanding capabilities in technical design, metal fabrication, woodworking, lighting and more are best-in-class. Further, CRĒO’s custom interior and exterior solutions complement and supplement Orbus’ existing custom offerings.”

Big picture: “Being a part of the Orbus family will enable CRĒO to serve its clients even better than we do today, and it will significantly fuel our strategic growth plans,” said CRĒO President Jeff Braaten. “Access to a larger platform of manufacturing operations enables our company to expand our reach throughout North America and increases the breadth of capabilities we can provide.” 


Read the full release here.

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