New Business Deals: tfconnect & CDS Announce Strategic Partnerships

June 11, 2024
new business deals

Throughout the U.S. and across the pond, trade show-related organizations are forging partnerships and scooping up companies as they seek to expand their reach and bolster their market share.


tfconnect and Careertopia Announce Strategic Partnership for U.S. Market

tfconnect, a UK-based specialist recruitment and executive search consultancy for the global events and exhibitions industry, has formed a strategic partnership with U.S.-based event executive search firm Careertopia to expand its presence in the U.S. The two organizations will now work together on senior roles throughout the U.S., according to company officials. 


Why it matters: tfconnect’s partnership with Careertopia will allow for the expansion of both its projects and candidate reach, given that the Careertopia team has a large network of industry connections among its founders and among a team of associates. Besides running a recruitment operation in the franchise sector for a number of years, Careertopia’s expansion into the exhibition sector with tfconnect makes strong business sense, with Careertopia’s founders and partners – Scott Lehr, Gary Gardner and Tom Portesy – boasting decades of experience working in the exhibition market, according to company officials.

From left to right: Tom Portesy [Careertopia], Trevor Foley [tfconnect], Miranda Martin [tfconnect], Kim Falk, Brian Howell, Sean Falk [Careertopia]


What they’re saying: “We have been working on the launch of the Events Division of Careertopia for over a year,” Portesy said. “Throughout the entire time, the one constant was partnering with tfconnect! The respect Trevor and his team have in the events industry is unmatched anywhere in the world and we’re delighted to join them.” 


Big picture: “We have been speaking with Careertopia’s Tom Portesy for a number of months and we have already successfully worked together on a project even before signing our partnership,” said tfconnect Chairman Trevor Foley. “We are jointly looking forward to providing a much-needed service in the events sector for the U.S. market.” 


CDS Tapped as Registration and Integration Partner for Informa Markets’ North American Event Portfolio

Christine Flanagan, COO for Informa Markets’ North American events

B2B event organizer Informa Markets selected Convention Data Services (CDS), a Freeman Co., as its official vendor for registration, integrations and lead management services for all events under the North American portfolio.


Backstory: The partnership, which launched in January, has already been a fruitful one, with Q1 events already showing improved registration wait times, according to Informa officials. Examples of events with successful CDS service implementation include World of Concrete; the Water and Wastewater Equipment, Treatment and Transport (WWETT) Show; The International Surface Event (TISE); IME West; DesignCon; SupplySide East; and Natural Products Expo West, among others.


Context: “CDS has previously worked on select Informa shows, and we are thrilled to expand this partnership,” said CDS President Darren Phalen. “Our team is equipped with the experience and technology needed to accommodate these renowned events, and we are committed to providing our best-in-class service, as we do for all our clients.”


CDS President Darren Phalen

Why it matters: Through CDS’ data-backed platform capabilities, Informa Markets can continue to yield strong results in building and engaging attendee and exhibitor audiences, and exacting in-depth data analytics to deliver an even more robust experience for U.S. customers, according to Informa Markets officials.


What they are saying: “The CDS and Informa Markets teams have been working closely together for several months to ensure that we are completely aligned in our pursuit to deliver the best possible experience to Informa Markets’ customers, and I am excited to see the overall successful outcome of our first 2024 events together,” said CDS COO Dave Wuethrich. “I am confident that the efforts of our collaborative partnership will continue to lay the foundation for a truly unparalleled registration experience.”


Big picture: “Creating the best possible customer experience is at the heart of everything we do,” said Christine Flanagan, COO for Informa Markets’ North American events. “We were looking for a partner who shared that vision and was looking to build and grow alongside us. CDS was willing to take the plunge with us and they have been the ideal collaborator to help create seamless registration onsite, empowering our teams to anticipate the goals of our audiences with unparalleled efficiency and further fueling the innovation our events are known for so we can continue to deliver the experience our customers deserve.”

Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.